Wednesday, November 3, 2010
The Krispy Kreme Doughnut Corp., which lost its original Philadelphia store on Roosevelt Blvd. in the Northeast section of the city in 2005, is fighting its way back to the area by opening a new store in the Northeast, this time in Fox Chase, hoping to give the chain a fresh start in Philly.
This store, which originally serviced as a Popeyes chicken restaurant on Oxford Avenue near Verree Rd, will serve as a temporary base of operations for the franchise as it plans on opening 20 more retail locations over the next seven years in the greater Philadelphia market, which includes southeastern Pennsylvania, southern New Jersey and northern Delaware.
The Corporation announced in April that it awarded development rights in the Philadelphia market to Dough Nut, LLC.
Dough Nut, LLC is owned and operated by Keith Morgan, the former CEO of AAMCO Transmissions, and is partnering with Brian Zaslow, who serves as Managing Director of Dough Nut, LLC. with experience in the industry as former Vice President of Marketing for the ARAMARK Corporation.
"Krispy Kreme is an iconic brand with unmatched customer loyalty and serves the best doughnuts found anywhere in the world,” Morgan said in a press release. “Brian and I are excited to develop our stores and create new employment opportunities in the region."
Both Morgan and Zaslow have restructured the prior business model Krispy Kreme applied to the Philadelphia market and have changed the companies approach that they feel will lead to a better result this time around, according to Jacklin Rhoads, a public relations and social media director with Neff Associates, the PR firm used by the Dough Nut, LLC.
The Fox Chase store is set for its grand opening on Nov. 9th and will feature a ribbon cutting ceremony at 10:00 a.m. Guests include Philadelphia Councilman Brian O’Neill.
By Gail Austin and Tom Rowan Jr.
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